Over the years, we’ve been lucky enough to attend design shows all over the world. And one thing people always ask us is: how do you even start to tackle these huge events? With so much to see, they can definitely feel overwhelming. So, we thought we’d share a few insider tips on how to make the most of your time and keep the experience inspiring rather than exhausting.
Even for those of us who’ve been to more shows than we can count, there are still times we feel totally overwhelmed. You hear things like, “There was so much I started to zone out” or “Did you see that incredible booth?… Wait, I can’t remember where it was.” It reminds us of our first major design show: EuroCucina in Milan. We were there for inspiration, but honestly, we just ended up feeling lost. Picture this—kitchen displays stretched across four halls, each the size of two rugby fields!
Since then, we’ve gotten better at navigating these events and making a plan that works. And yes, having two of us helps, but there’s still an art to making the most of a design show without burning out. Here are our go-to tips to help you create a game plan for your next show:
- Know Your Goals: What are you there for? Start by listing the key things you’re interested in, then comb through the show directory to find companies that fit those interests.
- Catch the Talks: Many shows have talks or presentations throughout the day. Check the schedule ahead of time, so you can work those into your plan if there’s something that sparks your interest.
- Divide and Conquer: If you’re attending with someone, split up your lists. Each of you can hit a set number of stands, then meet up to compare notes and revisit any must-sees together.
- Stay Focused: It’s easy to get sidetracked, but try to stick to your plan! We prioritize our pre-marked stands first. If there’s extra time, then we browse the rest.
- Ignore the Flashy Extras: Shows love their “only available here” deals, but it’s important not to get swept away. Prioritize the big-ticket items you’re actually looking for before spending on smaller things that might blow your budget.
- Ask Consistent Questions: If you’re comparing products (say, for kitchens or bathrooms), ask each company the same set of questions. That way, you’ll have a clear basis for comparison.
- No Pressure to Decide: You don’t have to make a decision on the spot. Gather your info, and take some time to think it through afterward.
- And Finally – Comfort Matters! Wear comfortable shoes and drink plenty of water. Your feet and brain will thank you.
